As part of a group project for my Product Innovation course, we developed Scarletté, a customizable insole designed to make wearing high heels more comfortable. Our project involved identifying a consumer need, developing a product concept, and creating a marketing strategy for a new brand.

One of my main contributions was developing Scarletté’s brand identity and personality. I wanted the brand to feel elegant, confident, and empowering, which inspired our red-carpet theme. From defining the brand’s personality to shaping its overall look and feel, I focused on creating a consistent identity that would connect with our target audience.

To bring Scarletté to life, our group also created a website concept that showcased the product, its features, and the overall brand experience. I was involved in building and editing the website, focusing on its visual design, layout, and content. We wanted the website to reflect Scarletté’s elegant and confident brand identity while clearly communicating the product’s benefits. This experience allowed me to develop my website design and editing skills while exploring how a brand’s identity can be carried through to its digital presence.

As part of a group project for my Social Media Marketing course, we developed “Your Hair, Your Routine,” a social media campaign for the haircare brand amika. Through consumer research, competitor analysis, and an evaluation of the brand’s social media presence, we identified an opportunity for more personalized and educational content. Our strategy incorporated influencer partnerships, user-generated content, and content planning to increase engagement, build consumer trust, and strengthen brand loyalty.