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Marketing Campaigns that Caught my Attention

We are constantly surrounded by and consuming marketing, sometimes without even realizing it. Whether we’re scrolling through social media, walking down the street, or shopping in stores we’re exposed to advertisements and brand messages in every aspect of our life. I think today in particular, there are so many creative and easy ways for companies…
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What Working in Retail Sales Taught Me About Marketing

When I think about what has shaped my understanding of marketing, my university courses are naturally one of the first things that come to my mind. I’ve spent the past three years learning about marketing through different lenses, through classes like Consumer Behaviour, Brand Management, and Social Media Marketing. However, I’ve come to realize that…